MH370 Crisis Management Failure

Yesterday, Malaysian Airlines told all of the families of the passengers of MH-370 via  (of all things) text message, that "deeply regret to tell you that...none on board survived."  See http://ind.pn/1l2taZi for the full story.  In short, isn't someone's life worth more than 160 characters and an impersonal communication? Isn't the cost of not managing a [...]